Silicon Valley Bank Crash 03/15/2023
In 2023, the world was shaken by the collapse of Silicon Valley Bank (SVB). As one of the largest financial institutions in the tech industry, the bank’s demise sent shockwaves throughout the tech community and beyond. But amidst the chaos, one creative Etsy seller saw an opportunity to make a statement – and the possibility for a sale or two – with a funny coffee mug.
The mug in question features a cartoon image of a bank turned upside down buried in a pile of dirt with the words “I Survived the Bank Crash of ’23” emblazoned across it. The mug also depicts a stack of money flying away as well as a sign that states “Brandon was here.” It was a tongue-in-cheek jab at the bank’s failure, and it quickly became popular on social media. But the story of how the mug came to be is just as interesting as its rise to fame.
The Etsy seller, who goes by the username “CJWHandmade“, has been running a successful shop for over 10 years. They specialized in creating unique, handmade items including coffee mugs with quirky designs and witty slogans. But when news of the SVB collapse broke, CJWHandmade saw an opportunity to capitalize on the situation.
They quickly sketched out the design for the “I Survived the Bank Crash of ’23” mug and set to work creating a prototype. Within hours, they had a finished product and uploaded it to their Etsy shop. The mug was a hit, with customers eagerly snatching them up as fast as CJWHandmade could make them.
But the success of the mug wasn’t just due to its humorous design – it was also a reflection of the frustration and anger that many people felt towards SVB. The bank’s collapse had left countless people without jobs, investments, and savings. CJWHandmade‘s mug was a way for people to vent their frustration in a lighthearted way.
The Etsy community was in shock and scared when they announced a hold on seller’s deposits. For many Etsy sellers, the news was very distressing. Etsy is often a full-time income for these individuals, and the sudden collapse of SVB threatened to totally upend their lives. The uncertainty of the situation was a stark reminder of the fragility of small business ownership, and how quickly things can change.
Thankfully the hold on deposits was short lived. In the days following the collapse, Etsy announced that they would be sending out funds to affected sellers the following Monday. This news was met with relief and gratitude from sellers, many of whom had been holding their breath in anticipation.
For CJWHandmade and other Etsy sellers, the “I survived the bank crisis of 2023” mug was more than just a funny coffee mug – it was a symbol of the resilience and creativity of the human spirit. The ability to find humor and joy even in the midst of chaos and uncertainty.
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